A woman with short, brown hair and light skin, wearing a dark top, looking at the camera with a slight smile, against a plain light-colored background.

Hi! I’m Deidre Dickens

After years of trying to “push through” exhaustion, stubborn weight gain, mood swings, and stress, I realized the truth: Midlife doesn’t have to mean decline - it can be your most powerful chapter yet.

I created HerLumina90 to help women 40+ take back control of their health, their confidence, and their lives - without crash diets, toxic hustle culture, or playing small.

As a certified Health & Life Coach, I combine holistic wellness strategies, mindset reprogramming, and lifestyle upgrades that support your body, your energy, and your next-level identity. Because you’re not just here to survive midlife - you’re here to thrive, radiate, and rise.

What I believe:

  • You deserve to feel healthy, sexy, and unstoppable - at any age.

  • Weight gain, blood sugar crashes, and burnout are not your destiny.

  • When your health aligns, so does your power - in your relationships, your money, your joy.

I work with women who are ready to say:
“No more playing small. I want to feel amazing in my body and live a bigger, richer life.”

And if that’s you, I’ve got you.

Learn more

  • Deidre was a joy! Her smile and laugh allow you feel comfortable and at home. She truly has a heart to serve and help others.

    Elizabeth S.

  • Deidre was very skillful in helping me uncover that my digestive issues may not just be caused by some food that I’m sensitive to but the underlying stress in my life. She has such a sparkle about her.

    Sylvia M.

  • Deidre is very personable and a great conversationalist! She genuinely wants to help people become better versions of themselves.

    Amber B.

  • Deidre has an easy, natural flow to her coaching. She asked questions that allowed me to uncover hidden motivations for my behavior.

    Leana S.

  • Very warm and welcoming! Conversation flows naturally and she makes you feel that she is understanding.

    Thamara S.

Contact Me

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A woman looking at the camera with a quote overlay that reads, "How long will it take? What does it matter... if you never start, you'll never get there." The image features the logo 'Her Lumina 90 Lifestyle' at the top and the name 'Deidre Dickens' at the bottom.
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